What are the best-selling price points?
A good starting range for everyday gift baskets is $40 to $50. If you are using good products, it is almost impossible to have a quality product retail for less than $40.
What are the top-selling themes for gift baskets?
The most popular basket themes at the holidays, and year-round, are "Thank You"/Appreciation baskets for commercial customers. These are an easy way to thank a lot of people for a small amount of money. We recommend the following guidelines:
$40: Serves 4 to 6 people
$60: Serves 8 to 12 people
$75: Serves a crew
How should I price my gift baskets?
Ultimately, you are in business to MAKE MONEY. In order to properly price your gift baskets, know EXACTLY how much money you have invested. Account for every piece of ribbon, shred, and tape in your design. Remember to include costs like shipping charges on the products you order.
One of our successful gift basket customers recommends the following formula: wholesale basket total divided by .45 = retail price. (This allows for a profit margin that includes shipping and handling.) For example, a gift basket that costs you $25 in materials should retail for around $55.00.
