The gift basket industry continues to grow as assorted gift bundles are recognized as a viable alternative to more traditional gifts. Both individuals and businesses alike recognize their ability to personalize gift baskets to the specific needs of a given market. Much of the market growth comes from non-traditional businesses as well. Gift basket assortments tend to work very well for home-based businesses as well as brick-and-mortar storefronts.
Being able to provide new and exciting designs is critical for a gift basket business to compete. When you partner with b+B, we provide you with an avenue to a wide variety of options for unique gift assortment containers, fillers, fasteners, and wraps to assist you in developing your inventory. Browse our selection of wholesale gift baskets and bulk containers to help you succeed in the ever-growing gift basket industry.
Check out the video below that covers some of the key Gift Basket Basics for the industry, mainly, "think outside the basket" for gift basket alternatives.
What is a creative alternative to gift baskets?
When it comes to a selection of useful containers for gift baskets and assortments, burton+BURTON® is here to help you expand your horizons. Obviously, you can't go wrong with a traditional basket. Just don't be afraid to try some alternative containers for your gift basket base. Get creative and try some odd shapes, such as platters or serving bowls. Planters and pails make great starting points as well. And of course, seasonal baskets such as pastel colored Easter baskets and red & green Christmas baskets are available for specific needs.
Containers to Make Gift Baskets - Consider the Size
Regardless of the container type you choose for your gift assortment, the biggest consideration is the size. A gift assortment made from a decorative serving platter or bowl won't be able to hold as many goodies as one made from a planter or traditional basket. Keep in mind that seasonal gift basket assortments tend to contain more items.
The video below explains how to measure a gift basket's size. This knowledge is very helpful when deciding what size basket to use for an arrangement. The same measurement principles can be applied to any container you wish to use for an assortment.
Alternative Gift Basket Containers - Consider the Occasion
After size, the next concept to consider is the occasion or market the assortment is for. Suppose the gift assortment is for 1 person to enjoy (maybe a teacher, staff member, or medical professional). If that is the case, the assortment will be slightly smaller and contain more personalized items. If the gift arrangement is for a business or organization, the arrangement will be on the larger side with more items for a team to enjoy. You will want your choice of gift basket alternative to match accordingly.
For our visual learners, this last video exhibits a great example of how to use a pail as a base for a seasonal Easter gift assortment. Remember, think outside the basket!
Gift Basket Alternatives
Outside of baskets, burton+BURTON® has unique gift basket container options in all shapes, sizes, and materials. Maybe consider a pail made of tin, ceramics, wood, polyresin, and the very popular melamine planters. Many of our gift container options are designed to coordinate with collections of specific balloons and other pre-assorted gift products. While our pot covers are designed to fit standard 4" and 6" greenhouse shipping pots, they also make creative containers for use as gift baskets that are sure to catch the eye. Unusual containers for gift baskets will make your inventory even more memorable. When you're done researching the basics of alternatives to gift baskets, partner with b+B and create a wholesale account today so we can help you grow your gift basket business.
Bottom line - don't limit yourself to what is considered a gift basket container. Here is a hypothetical example to get your ideas flowing: An old baseball cap or a lampshade could be the beginning of a great new alternative gift basket design. Look around your shop and let your imagination wander. You may be surprised where you end up.
Click Here For The Gift Basket Measuring 101 Guide
